John describes his approach to shooting as "lifestyle photography": being on location, using natural light, capturing genuine moments, and portraying positive images of his subjects. "I love location work because it incorporates elements that aren't as stagnant as a studio: it's all about life, it's all about light." When John is shooting in his studio, he strives for photographs that cleary define the essence of his subject.

John brings to the table years of combined modeling and photography experience, working with top publications, stock agencies, celebrities, modeling agencies, make-up and wardrobe stylists, and visual art directors. The subjects of John's photography include: landscape, weddings, lifestyle, advertisement and editorial for the fashion and action sports industries. John has been hired by / photographed people and products of: District News Retailer, Footwear News, O'Neil sportswear, Gotcha, Billabong, OP, Body Glove, Quiksilver, Riviera, Electric Eyewear, Rusty, Angel Eyewear, Utopia Optics, Stewart Wiseman, Reef Sandals, Sanuk Sandals, Doc surfboards, Triathletes, Boxers, Top professional male and female surfers, True Grit, Resorts in Fiji and Mexico, Boom TV, and the City of Huntington Beach.